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Where It All Began

FIERY FLAIR is an exceptional jewelry company that has been creating stunning pieces for discerning customers. Since childhood, Mayur Lakhani, the founder, had a passion for gems because his father was a diamond professional. Later he went to the UK to complete his Master degree, while studying for his master's at the University of Wales in the UK, he explored the diamond and gem industry and gained further knowledge about the industry and foreign market. Consequently, he created something truly special with FIERY FLAIR, and couldn't wait to see where the journey would take the company next. From a young age, he spent hours poring over glossy magazines and dreaming of one day creating his own line of luxurious pieces for D2C market. After years of hard work and dedication, “FIERY FLAIR” came into existence. From the very beginning, its parent company CDL FINESHINE was a hit within the B2B industry. And then Mayur saw a gap in the market where premium jewelry wasn’t available at affordable prices, he decided to create FIERY FLAIR where he can offer premium high quality fine jewelry at affordable prices.